In January 2009 we installed the lastest Konica Minolta bizhub PRO C6501 to enable us to print digitally in both black and full colour. This machine perfectly compliments our existing black only Konica Minolta bizhub PRO 1050.
Why print more than you need
Most people have seen and asked this question by now and although it is not suitable for all scenarios, it is more pertinent to modern day communication than ever before.
Digital printing is used in many ways but the two main areas are:
Short run books
The Russell Press have been producing short run books for our clients for the last four years. What makes our product unique is the fact that we have the right finishing equipment and book printing expertise 'in house' to provide you with a good professionally finished paperback book.
We also produce short run booklets - both black only and full colour.
Highly targeted direct mail campaigns
With digital technology it is now possible to send highly targeted, sophisticated personalised, short run campaigns to your prospective audience.
Why short run?
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You can split your existing segments into more unique sub sets.
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You save on postage, envelopes, fulfilment and waste.
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With regular targeted messages your response rate will increase
impressively, increasing your return of investment.